Sales Success Playbook

Sales Training Done Differently

Most studies and surveys on corporate training consistently show the same disappointing results: training is not being applied. Billions of dollars are spent on training every year with inadequate results. That's why we do sales training differently. Our Sales Success Playbook is at the heart of our sales training and coaching methodology, providing a proven process with reinforcement and coaching at its core.

The Sales Success Playbook

Examining almost any study or survey on corporate training the results are consistent and unfortunately, not very good. Furthermore, these studies and surveys, which are easily found, have largely identified the same reasons for the underperformance. Addressing these common flaws we have enhanced the two major areas of sales training, the delivery platform and the curriculum, so that the Sales Success Playbook will become an essential tool in every sales leader’s routine.

Since we focus on sales behaviors and skills, the Sales Success Playbook can be applied to almost any industry and any firm that relies on sales representatives to promote their product or service. The result for our clients is a team of high-performing sales professionals.

The Delivery Platform

The primary goal of any development program is to implement the concepts being taught. The Sales Success Playbook accomplishes this objective by combining the science of adult learning with intentional coaching. By integrating On-Demand Learning, Micro-Learning, and Reinforcement as part of our Delivery Platform, we enhance the retention of our B.E.S.T. curriculum. Our Delivery Platform concentrates not only on the training event itself but also on the actions necessary before and after the training to establish these new skills and behaviors as routine practices for your sales team.

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The Curriculum

Our curriculum has been developed by current sales leaders and expert sales trainers from the past four decades but merely teaching sales skills is not enough to transform sales reps into sales professionals. While mastering these skills is important, the Sales Success Playbook understands the significance of the interconnectedness of Behaviors, Emotions, Skills, and Trust. By focusing on these four cornerstones and enhancing their impact, sales professionals can heighten their situational awareness to a level that enables them to establish ideal sales environments with every prospect.

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GOAL Consulting

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